Oktopost Marketing Intelligence is designed to help B2B businesses gain insights into competitors’ content marketing strategies across multiple channels. It allows you to track and analyze competitor activities, keeping you informed about market trends and strategic moves. This toolkit is essential for staying competitive and making informed marketing decisions.
Overview Page
When you sign in, you'll arrive at the Overview Page. This is your main hub for tracking recent competitor activities. Key features include:
- Sidebar Navigation: Quickly access sections like News, Blogs, Ads, Social, Emails, and Snapshots.
- Company Filters: Located at the top, this displays company icons you follow, with an option to add more. Use these to apply filters.
- Getting Started Checklist: New users will see a three-step setup guide to help configure their accounts.
- Latest Updates Feed: Displays recent competitor activities such as social posts, blog updates, and ads.
Section Navigation
Each section focuses on specific channels, offering a detailed view into competitor strategies and content.
- News: Analyze media mentions and PR coverage.
- Blogs: Understand competitor blogging strategies and content themes.
- Ads: View and analyze competitors' paid advertising efforts.
- Social: Track competitor activity on social media platforms.
- Emails: Gain insight into email marketing campaigns.
- Snapshots: Monitor website changes with daily screenshot comparisons.
Next Steps
To configure your Marketing Intelligence settings, visit the Settings Guide. You'll find detailed instructions for setting up General and Personal Settings, adding companies, and managing tracking units.
For more hands-on guidance, see these related articles:
- Adding Companies and Tracking Units
- Viewing Competitor News in Marketing Intelligence
- Viewing Competitor Blogs in Marketing Intelligence
- Viewing Competitor Ads in Marketing Intelligence
- Viewing Competitor Social Posts in Marketing Intelligence
- Tracking Competitor Emails in Marketing Intelligence
- Monitoring Website Snapshots in Marketing Intelligence
- Sharing Items from Marketing Intelligence
To learn more about these features, reach out to your account manager for assistance or further inquiries.