The News section in Oktopost Marketing Intelligence keeps you updated on how competitors are discussed in the media. It gathers third-party news articles featuring your tracked companies, including press releases, industry stories, and media mentions. Use this section to uncover market trends, PR activities, and competitor buzz.
News Features and Usage
Interactive Feed
View each news item with its headline, summary, sentiment, type (Story, Mention, PR), and publish date. This organized layout helps you quickly assess media coverage.
[Screenshot: Interactive Feed display with highlights]
Sentiment Analysis
Articles are analyzed for sentiment, showing whether content is positive, neutral, or negative. This feature aids in evaluating tone and potential impacts.
Open Article and Source Access
Click on any news item to open a detailed overlay with an extended article preview, extracted topics, and source information. From here, you can choose to read the full article on the source website.
Dismissing Irrelevant Articles
Dismiss articles that aren't relevant by hovering over the news item and clicking the “X” button. This action helps keep your feed focused on valuable insights.
Filtering Options
Refine your news feed using filters for company, date, topic, and article type (PR, Mention, Story). These options allow you to focus on specific areas of interest.
[Screenshot: Filtering toolbar with options]
Ask AI: News Analysis
Harness AI capabilities for deeper insights. Click the Ask AI button for two analysis options:
- News Trends: Identify recurring narratives and themes, useful for spotting shifts and trends.
- Press Relations Strategy: Provides monthly updates, breaking down story types, sentiment profiles, and volume & reach.
These insights empower your strategic planning by offering a comprehensive view of competitor media presence.