Social BI reports are built from data sources. Each source defines which records are included, which date field applies, and which dimensions and metrics you can use in dashboards and exports.
Use this guide to choose the right source for your question. For publish date vs. engagement date behavior, start with Understanding Oktopost Analytics: Post vs. Engagement Data Sources. For filters shared across sources, see Report Filters & Dimensions. For troubleshooting, see 0F Analytics & Reporting Troubleshooting.
Core publishing and engagement sources
| Data source |
Use when you need to |
| Posts |
Report on post performance by publish date |
| Engagements |
Report on engagement metrics by collection date (daily delta) |
| Profiles |
Track followers, mentions, and profile visits over time |
| Link Clicks |
Analyze short link clicks and click demographics |
| Conversions |
Report on website conversions from social interactions |
| Sessions |
Report on Oktopost user sign-in sessions |
CRM, advocacy, and revenue sources
Listening, mentions, and paid sources
| Data source |
Use when you need to |
| Brand Mentions |
Report on tagged brand mentions |
| Social Listening |
Report on posts collected by Social Listening queries |
| LinkedIn Pages |
Report on LinkedIn Company Page followers and visitor demographics |
| LinkedIn Ads |
Report on LinkedIn paid ad performance |
| Inbox |
Measure Inbox conversation efficiency and response times |
