The Social Inbox aggregates all inbound social conversations in one place so your team can monitor, respond to, and route messages at scale. Use it to answer support or sales questions, collaborate on replies, and keep conversations organized across every connected social profile.
With the Social Inbox, you can assign conversations to teammates, apply tags and filters, and close items when they are resolved while still catching follow-up activity. It supports major social networks including X (Twitter), LinkedIn, Facebook, Instagram, YouTube, and TikTok.
What you can do in the Social Inbox
- View and respond to direct messages, comments, mentions, and other inbound engagement
- Assign conversations to team members and leave internal notes
- Organize work with default views, custom views, filters, and tags
- Mark conversations as open or closed to maintain Inbox Zero
- Integrate with CRM and support systems when you need to escalate a conversation
Supported channels
Conversations are created automatically when customers engage with your connected profiles. Supported channel types include:
- X (Twitter) — Mentions, replies, and direct messages
- LinkedIn — Comments, mentions, and direct messages on Pages; comments and mentions on Profiles
- Facebook — Wall posts, tags, comments, and direct messages
- Instagram — Comments, direct messages, and mentions
- YouTube — Comments
- TikTok — Comments
Next steps
After you are familiar with the basics, review the other articles in this section for detailed workflows:
- Assignments Guide — assign conversations and collaborate with notes
- Creating and Managing Canned Responses — save and reuse common replies
- Social Inbox Overview — reference details for views, filters, tags, and integrations