Advocates engage far more with content that does not already exist on the corporate LinkedIn page. Reframe upcoming campaigns into fresh, casual, advocate-ready Stories, and scale that work with AI when time is short.
Prerequisites
- Admin access to the Advocacy module
- Upcoming strategic marketing campaigns, initiatives, or events to reframe
Why This Matters
If a Story matches what is already on the brand page, that can be a sufficient starting point for your advocacy program. A well-optimized strategy, however, also includes content beyond brand updates: industry trends, innovations, news for credibility building, and expertise sharing. Content that feels personal and original is more authentic, so advocates are more likely to share it and stay engaged.
Review What's Coming Up
Start from your upcoming strategic marketing campaigns, initiatives, and events. For each one, ask: how can I cover the same moment without reusing the same image and copy the corporate channel will use?
Reframe the Content
Turn each corporate moment into an advocate-friendly Story:
- Use a different image from the one on the corporate post.
- Write 3–4 Story Message options so advocates can pick one that fits their voice.
- Keep each message casual, as if an advocate wrote it themselves.
- Use simple, conversational language to make it feel authentic.
- Encourage advocates to personalize the copy and add their own thanks or take.
Write Story Messages That Sound Like Advocates
Vary the angle across your message options so they do not read as duplicates. A useful set covers a personal take, a question, and a simple recommendation.
Example: Same Event, Three Advocate Voices
Personal take: "Spent the morning at [Event] and left with a notebook full of ideas. The session on [topic] alone was worth the trip. Anyone else there?"
Question to spark replies: "Quick one for my network: if you could fix one thing about [topic] tomorrow, what would it be? We dug into exactly this at [Event] today."
Simple recommendation: "If [topic] is on your radar this year, the team's write-up from [Event] is genuinely useful. Sharing in case it helps someone here."
Advocates share something that does not already exist on the corporate LinkedIn. More authentic content means more sharing and deeper engagement with the program overall.
Scale with AI When You're Short on Time
If you cannot write fresh variations by hand, use an AI assistant such as Claude, ChatGPT, or Copilot:
- Ask it to research recent industry news relevant to your audience.
- Ask it to draft several post variations, each with a different angle and message.
- Create those variations as drafts in the Advocacy module for a final review, or publish them when they are ready.